Updated October 24, 2024
This Privacy Policy discloses the information SEMA Fest, Inc. (“SEMA Fest”), a Section 501(c)(4) tax-exempt corporation, may collect from you or that you may provide when you visit the website, or otherwise provide to SEMA Fest through contests, promotions, and transactions, and our practices for using, maintaining, protecting, and disclosing that information.
This policy also applies to information we collect on this website; in email, text, and other electronic messages between you and the website; through mobile and desktop applications you download from the website; when you interact with our advertising and applications on third-party websites and services; and when you attend one of our events.
Please read this policy carefully to understand about policies and practices regarding your information. If you do not agree with our policies and practices, do not use this website or provide us with your information.
SEMA Fest may collect two types of information: (1) anonymous technical data and (2) voluntarily submitted information. When you browse the SEMA Fest website, we may collect information regarding the domain and host from which you access the Internet, the Internet Protocol address of the computer or Internet Service Provider you are using, and anonymous site statistical data. This information is collected for the purpose of analyzing site traffic and improving our website.
In addition, SEMA Fest might ask for and collect from you personally identifiable information at various points throughout the website or through transactions such as when you purchase tickets, enter a promotion, become a SEMA member, respond to surveys, or submit inquiries. Depending on the information and/or products or services you request, you may be asked to provide your name, email address, address, phone number, age, date of birth, social media identifiers, credit card number (for commerce transactions), information about your guests, and similar information.
By submitting an email address and/or cell phone number through a contact form, you consent to receive correspondence as it pertains to your inquiry.
SEMA Fest's website is not intended for use by children under age 13. We do not knowingly collect information from children under age 13.
SEMA Fest might use your information to:
•Process and respond to inquiries and for the purposes for which you provided the information, such as processing your request for information, processing your purchase of tickets, sending you requested publications, process your contest or promotion entry, and other information we believe may be of interest to you;
•Alert you to new events, or other activities;
•Send you marketing and promotional communications; and
•Process and forward your membership request to the Specialty Equipment Market Association & Performance Racing, Inc. (“SEMA”).
SEMA Fest may also disclose your information to our subsidiaries or affiliates.
SEMA Fest may also disclose your information to the extent required by law, or if we have a good faith belief that we need to disclose it in order to comply with official investigations or legal proceedings (whether initiated by governmental/law enforcement officials, or private parties). If we have to disclose your information to governmental/law enforcement officials, we may not be able to ensure that those officials will maintain the privacy and security of your information.
SEMA Fest may also disclose your information to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; to notify you about changes to our website or any products or services we offer or provide through it; for research and development, for general business purposes, including but not limited to program operations, fraud detection, marketing, promotions, to run and administer our website, to measure or understand the effectiveness of our website and to analyze and improve our services, to audit and/or administer our accounts; to protect the safety and security of our attendees, guests, property, or our services; as part of a change in business structure or in the event of a sale, merger, acquisition, reorganization or similar event, or in contemplation of such an event (e.g., due diligence); or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of SEMA Fest, its attendees, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, or other unlawful or unauthorized activities.
SEMA Fest has no control or responsibility for the data collection or use practices of third parties that process our online transactions. If, for example, you make a financial transaction using your credit card or a similar third party payment provider, information necessary for processing the transaction is transmitted to the payment provider and is subject to that third party's own privacy policy.
SEMA Fest generally does not sell, rent, or share your information with third parties that use such information for commercial purposes. SEMA Fest may provide your email address or other personal information to authorized third parties required to deliver a particular service. These third parties may not use said information for any other purpose than to carry out the services they are performing for SEMA Fest. SEMA Fest may also share information with third party service providers it employs to perform functions and provide services for you and the website, subject to the terms of this policy, and only to the extent necessary to process payments; to prevent, detect, and investigate fraud or other prohibited activities; to facilitate dispute resolution, such as chargebacks or refunds; and for other purposes associated with the acceptance of credit or debit cards.
SEMA Fest may share your credit or debit card numbers with third party payment services providers or card networks to the extent necessary to monitor card transactions at participating merchants.
SEMA Fest uses “cookies” on our website to, among other things, fulfill user requests, provide enhanced functionality for our users, and enhance web content so that web content and design are relevant to you and your interests. SEMA Fest also uses cookies to analyze user activity in order to improve the website. SEMA Fest might use cookies to look at aggregate patterns; this analysis can provide insights about how to improve the functionality and user experience of our website. We may also use cookies to gather certain information about users, such as browser type, server, language preference and country setting, to store user preferences on our website to make your user experience more consistent and convenient. We may also use your IP address to determine your geographic location to provide you with the most relevant results.
SEMA Fest may use cookies from third-party partners, such as Google, for marketing purposes. These cookies allow us to display material to you on other sites you visit across the Internet. Third parties may share information with their partners to show you targeted advertisements across their network.
In addition, SEMA Fest may use pixels from META (Facebook and Instagram), Snapchat, TikTok, YouTube, Trade Desk, and sometimes from display providers. SEMA Fest may use cookies/pixels to target customized information on Facebook to devices that have visited our homepage. When you choose to share an article on Facebook, Facebook sets cookies in your browser. SEMA Fest does not have access to information about the recipient or what they do on Facebook. You can read more about Facebook's cookies and choose not to receive customized information by changing your ad settings when logged into your Facebook account.
SEMA Fest may integrate the component Google Analytics (with anonymization function) into this website.
Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects from which website a data subject has come, in this case, to SEMA Fest's website (so-called referrers), which subpages of the website were accessed, and/or how often and the duration a subpage was viewed. A web analysis is mainly used to optimize a website and for the analysis of content viewed on the website.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.
As IP anonymization is activated on our website, your IP address will be sent and shortened by a Google server within the United States. In some cases, your IP address will be shorted by Google in Member States of the European Union or other states in agreement with the European Economic Area. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website may use the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Further information and Google's applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/ The following link provides a further explanation of Google Analytics https://marketingplatform.google.com/about/.
Our website may use Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.
SEMA Fest has taken certain physical, administrative and technical steps to safeguard information which might include, but are not limited to, password restricted access to personal information and data encryption where applicable. SEMA Fest makes efforts to help ensure the security, integrity and confidentiality of personal information; however, no transmission or electronic storage of information can be guaranteed to be 100% secure. Any transmission of personal information is at your own risk. SEMA Fest is not responsible for circumvention of any privacy settings or security measures contained on the website.
SEMA Fest's website is hosted by servers in the United States. Accordingly, if you are located outside of the United States, any data you voluntarily provide to us will be transferred to the United States. By submitting such data, you consent to its transfer and storage in the United States and its use in accordance with the purposes for which it was originally collected.
You have the right to unsubscribe from our email or other communications at any time. All such requests should be directed to info@semafest.com or via postal mail sent to 1575 Valley Vista Dr, Diamond Bar, CA 9176502, Attention: SEMA Fest Operations.
SEMA Fest reserves the right to change this policy at any time. Updated privacy policies will be posted here and will govern immediately after public posting. Continued use of SEMA Fest website or services after notice of the changes has been posted to the website will be deemed acceptance of the changes, regardless of whether you actually reviewed the changes. You should periodically visit our website and this privacy policy to check for any changes.
SEMA Fest does not maintain a way at this time for previously stored personally identifying information to be reviewed or changed. SEMA Fest does not presently honor do not track requests but does not interfere with Google Analytics' policies with respect to such requests.
The SEMA Fest website may include links to a number of websites which are not provided, sponsored, controlled, or affiliated with SEMA Fest. These linked sites are not under the control of SEMA Fest, which is not responsible for the contents of any linked site or any link containing a linked site. SEMA Fest provides the linked sites to you only as a convenience, and the inclusion of any link does not imply endorsement, affiliation, sponsorship, or approval of the linked site by SEMA Fest.
This policy is governed and construed in accordance with the laws of the State of Indiana, without giving effect to any principles of conflict of law.